Vision and Obligation

Vision describes the specific wishes and market goals that the company is reaching for mid- and long-term. These usually can not be directed or changed on a short-term basis because they are anchored in the hearts and minds of the management and the employees.

eibe obligation demands that all target audiences be fair and competent partners. Because of this, the eibe vision states:

Nurture children, challenge teenagers, encourage adults and stimulate the elderly

This obligation is based on the versatility of eibe, the complete provider, whose achievements and products, do justice to the most diverse requirements and demands.